BUSI 221

Advertising (BUSI 221)

Advertising

Credits Contact Hours
3.0 3.0

Course Description

Prerequisite: Minimum grade of C in BUSI 200 or permission of appropriate Dean. BUSI 214 recommended.. A study of the procedures, techniques, purposes and media of advertising. Special attention is given to the creation of advertising ideas, market research, and the use of media as tools in solving the problems of sales promotion. [Semesters Offered: Spring of even years]

The information shown below is a guide to provide a general idea of course availability and is not meant to be used to plan your full schedule. Information may vary slightly from what is listed. For full course details please use the more robust course search in SMC Wired or consult an academic advisor.

Day Time Campus Method Building

The information shown below is a guide to provide a general idea of course availability and is not meant to be used to plan your full schedule. Information may vary slightly from what is listed. For full course details please use the more robust course search in SMC Wired or consult an academic advisor.

The information shown below is a guide to provide a general idea of course availability and is not meant to be used to plan your full schedule. Information may vary slightly from what is listed. For full course details please use the more robust course search in SMC Wired or consult an academic advisor.