Man at desk holding a soccer ball

Sports Management

Sports Management

Get an affordable start to a career in sports or recreation with the sports management degree from SMC.

Do you have a competitive drive that you're ready to carry into a fulfilling career?  SMC’s sports management degree will challenge and focus that ambition with the knowledge, confidence, and critical skills necessary for success in the sports and recreation industry.



  • About the Sports Management Degree

    Recreational programs and athletic facilities have needs unique from other businesses such as controlled access to high-profile clientele, the demand for diverse customer engagement opportunities and maintaining an aura of fame through the management of public perception on a daily basis.

    Sports Management is a business degree specialized for managing sports- and recreation-related operations. A degree in sports management will show employers that you have the know-how to run a business as well as a thorough understanding of the unique needs of the sport and recreation industry. 

    Whether you want to help manage a team, run a recreational facility, or go into sports marketing or journalism, SMC offers a strong, skills-based curriculum paired with top-notch, on-campus recreation facilities where you can get involved and apply your classroom knowledge. 

    As a sports management student, you’ll start by gaining business management fundamentals while also exploring personal fitness and learning how to develop healthy lifestyles. Next you’ll learn how to effectively market an organization and gain an introduction to coaching, including budgeting and scheduling teams. You’ll explore sports management fundamentals, organizational theories and the economic, social, and psychological impacts of recreation. You’ll also develop skills essential for career advancement such as networking and professionalism. Finally, you’ll apply your skills with a practicum with a real sports or recreation industry employer.

    The Associate in Applied Science in Sports Management is designed to transfer into sports management programs at four-year institutions to complete a bachelor’s degree. 

  • What You’ll Learn

    View the full curriculum guide for the Associate in Applied Science in Sports Management.


  • What Can I Do With a Sport Management Degree?

    Graduates are equipped to gain entry-level employment in facility and event management, sports and recreational programming, athletic coaching, sports media, and more. Students are strongly encouraged to pursue a bachelor’s degree to increase career opportunities.  

    Sports management is a dynamic but highly competitive field. Career options for those with advanced sports management degrees include: 

    • Managing professional and collegiate sports teams
    • Sales, marketing, and public relations for sports teams or agencies
    • Player coaching, scouting and representation
    • Stadium operations
    • Sports merchandising
    • Travel and event planning
    • Sports and recreation programming
    • Sports journalism
    • Field maintenance, prep, and conversion
    • Ticket sales
    • Fundraising
    Careers and Salaries
    Career Option Salary
    Advertising Sales Agent: $58,450
    Administrative Services and Facilities Managers: $101,870
    Reporters, Correspondents, and Broadcast News Analysts: $55,960
    Meeting, Convention and Event Planners: $52,560
    Fundraiser: $61,190

     2022 median pay. Source: Bureau of Labor Statistics

Clubs and Honor Societies

Business Club

The Business Club is open to students of any major. The Business Club allows students to engage with each other and professionals in various industries. The Business Club also hosts various events on campus and typically participates in a field trip each semester to various businesses/industries so that students can see first-hand the experience of what it is like to work in that business/industry.

Alpha Beta Gamma

Business and accounting students have the opportunity to join SMC’s chapter of Alpha Beta Gamma, the international business honor society.


Bachelor’s Degree Option

Earn a bachelor’s degree in business administration on our Dowagiac campus through our partnership with Ferris State University. SMC business programs are designed to transfer into Ferris programs, saving you time and money. 

Learn more about Ferris programs offered at SMC here.

Entrance of SMC with Students who are taking Ferris State University classes
Wood Building home to business and IT classes

Barbara Wood Building

The Barbara Wood Building is home to all business, accounting, paralegal, and IT classes at SMC.